How Qumin Make Content... and why they started a company vlog | Episode #002
Update: 2021-10-06
Description
Arnold Ma…
CEO of award-winning Chinese digital marketing agency - Qumin.
And also one of the most ‘brand-driven’ B2B CEO’s I’ve ever met.
From filming internal company vlogs to building a media company…
Arnold and the team at Qumin… live and breathe content as a company.
And what particularly fascinates me about these guys, is how quick they’re to iterate on new ideas...
And you know - look, Arnold was very frank with me during this conversation - they’ve tried lots of things that haven’t worked.
But one thing that’s remained consistent: is that they’ve never stopped.
My conversation on today’s podcast goes behind the scenes of Qumin’s content engine and into the mind of Arnold Ma.... a CEO who really understands marketing.
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